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Quest for Intent: Social, Interest and Habits
Twitter, last week opened up its archives to data analysts. This move turned the focus on Interest Graphs….a new way of deducing what the users like. Interest Graph took its place as one of the three...
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Dispensing justice: Taking help of Google
Last week Washington Post reported on an article by Allison Orr Larsen, Assistant Professor of Law , William & Mary Law School, on how Justices of Supreme Court are researching and finding more of...
View ArticleGroupon: Is the dream fading?
The news that the Barclays Capital downgraded GROUPON, forcing its stock price to tumble below $5, perhaps got drowned completely in the furor over slide of Facebook shares on Wall Street. ” Investors...
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Volatile Mistakes and Hidden Successes in Online Reputation Management
Establishing and maintaining a positive online brand reputation is often an overlooked digital marketing challenge. Such activity requires as much planning and attention to detail as other marketing...
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Facebook Graph Search: The Strongest Pillar
Facebook set off intense speculations about search when it announced its Graph Search Engine last week. Zuckerberg, while announcing the launch, went into detail to differentiate between the...
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Facebook Lookalike Audience: 5X conversions greater than Google Adwords
The biggest advantage Facebook has over other marketing channels is the ready availability of user demographics and interest data. Over the last couple of months Facebook has effectively made this data...
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Twitter is expanding its wingspan
Over the last few months Twitter has been rolling out products that are more business (or revenue) friendly. Even though Twitter is way behind Facebook when it comes to grabbing the headlines, some of...
View ArticleSub-Techtonic shift in Digital Marketing
Digital marketing appears to have headed into a new phase with sharp twists and turns. The last six to eight years were a period of relative stability with M&A, consolidation and testing of new...
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Everyone loves Growth Hacking
Up and coming startups, in their quest for creating a much faster growth paradigm, have invented Growth Hacking. This term describes a fast ramp up process, very different from the traditional digital...
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Rise of the Mobile-First Social Networks
Social networks have started talking about their latest threat perception- the mobile-first social networks. Last week, Facebook lamented that teens are using the social behemoth less. Facebook can...
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